My goal is to help you discover the true meaning of an abundant business.
I'm Dr. Roshawnna Novellus, a proven and award-winning innovator who thrives at the intersection of technology and marketing. As an advocate of economic power, I'm dedicated to helping people live in abundance by growing their businesses.
As your business growth team member, I’m excited to help you reach your goals.
Cheers!
~ Roshawnna
I served as the in-house CMO for EnrichHER for five years. During this time, the marketing strategies I orchestrated led to the company attracting over 100,000 followers and subscribers in our target market on community platforms (Clubhouse, LinkedIn, Facebook, Instagram, and Mailchimp), far exceeding the digital reach of our competitors. Leveraging my tech background, I designed a cross-platform digital automation system that leveraged texts, emails, newsletters, and analytic dashboards to monitor our ROI goals and objectives. Based on this optimization strategy, our paid product funnel yielded an 80% conversion rate, generating over $100 Million annual product demand.
Yoga Certification, Mindset Work, & Softlife
Embarking on a journey of self-discovery and care, I've navigated through various challenges to create a life brimming with abundance, happiness, love, fun, and success. Today, I stand at a point where I feel incredibly happy and grounded, more so than ever before. This transformation wasn't effortless; it demanded resilience, mindfulness, and a commitment to living in the moment. Alongside, embracing fitness not as a challenge but as a form of self-kindness, allowed me to achieve my goals sustainably. I've also realized the profound impact of sharing moments of bliss with others, whether through gratitude practices, culinary delights, or communal events. Over six years of curating such experiences have led me to share them more broadly, fostering connections that amplify our collective journey towards well-being.
Tax, Accounting, Fintech
From the tender age of 12, attending investment clubs, I was drawn to the power of financial literacy. By high school, I was guiding adults on their path to financial success, laying the groundwork for a lifelong commitment to economic empowerment. Early into my career, I enabled over 20 coworkers to purchase their first homes, focusing on mindset shifts and fostering belief in their capabilities. Upon moving to Atlanta, my dedication continued as I volunteered to assist the working poor and homeless with tax preparation and delivered numerous financial literacy projects. This foundation of service and empowerment led me to establish EnrichHER, a platform dedicated to advancing financial inclusion for women and people of color. Dr. Roshawnna Novellus, a champion of mindfulness and financial equity, has since become a pivotal figure in the landscape of venture capital for underrepresented entrepreneurs, achieving remarkable milestones and garnering national recognition for her contributions.
80+ Countries
My global journey began in the diverse cultural tapestry of San Diego, near the Mexican border, where early experiences instilled in me a curiosity about the world's manifold ways of life. A transformative trip to Italy as a senior further opened my eyes to the nuances of beauty and race across cultures. College years brought an unparalleled adventure—a semester at sea—introducing me to the vastness of cultural perspectives through encounters with iconic figures and lands. With over 75 countries under my belt, my passion for exploration continues to thrive, finding special resonance in places like Spain, Belize, Barbados, and Croatia, each cherished for its unique culture and history. Yet, it is Turks and Caicos that calls to my soul, a haven where I feel an unparalleled connection to the divine. As I continue to traverse the globe, I invite you to join me in discovering the transformative power of travel, a journey that promises to enrich and inspire.
Dr. Roshawnna Novellus is a successful entrepreneur, investor, and author dedicated to empowering underrepresented groups. As the founder of EnrichHER, a financial technology platform supporting women-led businesses, she has made a significant impact in fostering diversity and inclusion in finance. With a background in technology and a Ph.D. in Systems Engineering, Dr. Novellus combines her expertise in AI and applied research with her passion for empowering others. She authored the book "Budgeting is More Liberation than Limitation" and is a sought-after speaker, recognized for her impactful work. She combines her passion for wellness and strategy to help others execute their dreams.
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